The Media Meter Media Usage Habits Survey-2025, prepared by the Radio and Television Supreme Council (RTÜK), has been released to the public. The Survey was carried out across 26 provinces in Türkiye according to the IBBS-II classification with 20,202 participants aged 15 and older. A comprehensive analysis was done regarding television, radio, internet, social media, and on-demand streaming services user habits. It also reveals notable results regarding excessive media and multi-media use.

The study was performed in four separate periods throughout the year, which was designed to monitor media usage trends, identify changing habits, and provide data-driven insights for media policies in regular basis while examining a wide range of topics in detail, such as device ownership, media usage times, the trust in news sources and media consumption behaviors.

Television Remains the Most Popular Media Platform

According to the survey results, television was the most popular media platform at 82.5 percent, followed by the internet at 81 percent and social media at 72 percent. The rate of listening to music via radio and digital platforms was 26.7 percent, while the usage rate of on-demand streaming platforms was found out to be 21 percent.

The study also found out that television viewing habits vary according to demographic factors. The rate of television viewing increase with age, reaching 91.4 percent among individuals aged 65 and over. When compared by gender, the television viewing rate was 83.7 percent among women, and 81.3 percent among men. It was observed that the rate of television viewing increases with age, reaching 91.4 percent among individuals aged 65 and older. The television viewing rate among women was 83.7 percent, while among men it was 81.3 percent.

Television is The Most Trusted Source for News in Traditional Media

The participants were also asked about their trust in news sources. Depending on the answers, television was the most trusted news source, with a score of 6.57 points. Social media, online news sites, video-sharing platforms, print media, and radio follows respectively. According to the survey results, radio maintained its position among news sources with a trust level of 5 points.

It is also revealed that, despite the increase in digital media usage, television’s status as a reliable news source remains firm.

The voice of radio is growing stronger: Radio Listening Lime Has Continued to Increase Over the Past Two Years

It is also revealed in The Media Meter 2025 Survey that the increase in time spent listening to music via radio broadcasts and digital platforms is still going on. According to the Survey results, the average daily listening time, which was 1 hour and 21 minutes in 2023, rose to 1 hour and 40 minutes in 2024 and to 1 hour and 43 minutes in 2025. Thus, while the average daily time spent listening to music via radio broadcasts and digital platforms has increased in two consecutive years; between 2023-2025 it has increased to 22 minutes. When usage rates over the past month were analyzed by gender, the rate stood at 29.8 percent for men and 23.7 percent for women. An analysis by age group showed that the 35–44 age group had the highest rate in listening music via radio broadcasts and digital platforms, at 32.6 percent. This age group was followed by the 45–54 age group at 31 percent, the 25–34 age group at 27 percent, the 15–24 age group at 23.7 percent, and the 55–64 age group at 23.6 percent. Among participants aged 65 and older, the rate was measured at 20.2 percent.

Internet Usage Ranked First

According to the survey results, the internet ranked first in terms of average daily usage time, which is 4 hours and 5 minutes. This is followed by television broadcasts, with an average daily usage time of 3 hours and 40 minutes, and social media, at 3 hours and 7 minutes. On-demand streaming platforms account for 2 hours and 31 minutes, while radio broadcasts and online music listening amount to 1 hour and 43 minutes per day. The quarterly results showed that average daily internet usage increased to 4 hours and 33 minutes during the third quarter, which covers the summer months.

Young People Spend More Time on Digital Platforms: The 15–24 Age Group Stands Out

The report indicated that the use of digital platforms is particularly prevalent among younger age groups. The 15–24 age group accounted for the largest proportion of on-demand streaming platform users, at 38.9 percent, with usage rates declining markedly with increasing age. A similar pattern was observed for internet and social media use. Internet usage reached 90.9 percent among individuals aged 15–24, while the corresponding rate for social media stood at 87 percent within the same age group.

Mobile Phones at the Heart of Digital Media Use

The study also examined ownership rates of media devices. The findings indicated that 98.1 percent of participants owned a mobile phone, while 91.8 percent reported owning a television and 42.5 percent a computer or tablet. Mobile phones were by far the primary devices used to access digital content, accounting for 99.5 percent of social media consumption and 99.4 percent of internet use.

First Inclusion of Data on Excessive Media Use

One of the key findings of Media Meter 2025 concerned the behavioral aspects of media use. According to the study, 28.1 percent of participants reported losing track of time while using media, whereas only 11.8 percent indicated that they had considered reducing their media consumption. This finding suggests that the phenomenon cannot be attributed solely to individual preferences, as platform algorithms designed to sustain users’ attention and encourage longer periods of engagement may also play a significant role. Among those who considered reducing their media use, the vast majority identified reducing social media consumption as their primary priority.

Emphasis on Digital Media Literacy

In the conclusion, the study highlighted that digitalization has become a decisive factor in how individuals access information and form opinions. It also identified excessive media use, multimedia use, and information pollution as key areas requiring policy development in the coming period. In this context, the study emphasized the growing importance of efforts to strengthen digital media literacy and equip individuals with the skills needed to navigate the increasingly complex digital media environment.

The Media Meter Survey, conducted regularly by RTÜK, aims to monitor changes in media consumption habits based on scientific data, contribute to the development of evidence-based public policies, and provide a comprehensive analysis of the transformation taking place in the media sector.